Celebrating the Success of the 'Move Lite' Campaign
A Collaboration with BLKJ Havas Singapore and Land Transport Authority (LTA) Singapore
As the year comes to a close, I am thrilled to share the successful completion of yet another exciting project for LTA Singapore, in collaboration with BLKJ Havas Singapore. Together, we proudly contributed to the 'Move Lite' campaign, a testament to the belief that public transport isn't merely convenient but also an essential part of an environmentally sustainable lifestyle.
The overarching goal of the 'Move Lite' campaign is to inspire individuals to embrace a 'lite' approach towards transportation—encouraging more walking, cycling, and utilizing public transportation. By fostering an understanding of the benefits of a greener lifestyle, we aim to pave the way for a brighter tomorrow for generations to come.
Throughout the project, I had the privilege of working closely with the Art Director, blending our creative visions seamlessly to bring the campaign to life. Drawing from provided typography references, I infused my personal interpretation, adding a unique touch to the project's visual identity.
I am immensely grateful for the unwavering support and understanding of the remarkable team involved in this collaboration. Their dedication and modesty made the entire process not only productive but also enjoyable. Together, we navigated through challenges, embraced creative freedom, and ultimately delivered a project that we are all immensely proud of.
As we celebrate the successful conclusion of the 'Move Lite' campaign, I extend my heartfelt gratitude to everyone involved. Your contributions have been instrumental in spreading awareness and advocating for a more sustainable way of living.
Let us continue to champion initiatives that promote environmental consciousness, inspire positive change, and shape a future where sustainability is at the forefront of our collective consciousness.
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