POKKA X EJTEE Collaboration
Recently, I had the privilege of collaborating with POKKA Green Tea, an iconic beverage brand hailing from Japan, to celebrate their 25th anniversary in the Singaporean market. As one of five artists chosen for this campaign, I was tasked with reimagining the brand's label, aiming to infuse it with a touch of minimalist elegance while retaining its essence.
The challenge lay in striking a delicate balance between simplicity and brand recognition. While I aimed to streamline the label, I had to ensure that it remained cohesive with the existing branding on the opposite side of the packaging. The label had to exude a sense of refreshment, catching the eye of consumers and enticing them to reach for the product on the shelf.
To tackle this challenge, I delved into extensive research, scouring the internet for visuals that resonated with my vision. Drawing inspiration from geometric patterns and minimalist design principles, I crafted mood boards to solidify my ideas. Despite initial mental blocks, persistent sketching sessions gradually brought my concept to life. By carefully balancing shapes and colors, I created a label that epitomized the essence of POKKA Green Tea – simple, yet refreshing.
After overcoming creative hurdles and refining my design, I successfully unveiled the revamped label. Through meticulous attention to detail and a keen eye for aesthetics, I crafted a label that not only captured the essence of POKKA Green Tea but also stood out on the crowded shelves. The positive reception from both the brand and consumers reaffirmed the success of the collaboration.
In conclusion, my journey with POKKA Green Tea was not just about redesigning a label; it was about distilling the brand's identity into a visual masterpiece. As I continue to seek new and exciting projects, I remain passionate about transforming concepts into reality. If you're seeking collaboration opportunities or know someone who is, don't hesitate to reach out – together, we can create something extraordinary.
